Nick Berghane
Providence, RI · nickberghane@gmail.com · (301) 706-1266 · LinkedIn
Journalism-trained marketer and writer with 10+ years across content, growth, and digital marketing. Strongest in complex products and markets: learning the system quickly, finding where customers or teams are getting lost, and turning that clarity into useful content, better journeys, and measurable business outcomes.
Experience
Wes Carroll Tutoring & Coaching · Marketing Consultant
Jan 2026–Jul 2026- Diagnosed a website conversion-architecture problem across buyer journey, service routing, messaging, CTA hierarchy, lead capture, SEO, and performance; translated findings into a prioritized implementation plan.
- Built GA4 and Mailchimp reporting prototypes, resource-hub architecture, conversion assets, and QA/measurement plans.
Spendr · Marketing Director
Jan 2023–Jun 2025- Led the full marketing function across B2B and B2C during a major growth phase, contributing to 75% average monthly revenue growth and 76% MAU growth in 2024.
- Built acquisition and lifecycle systems that cut CPA 43.8%, increased new-user-attributed revenue 101% from Q2 to Q3 2024, and reduced time-to-first-purchase 44.9%.
- Owned brand, GTM, website, content, partner growth, analytics, and lifecycle; developed the B2B strategy that scaled the retail partner base to 100+.
LeafLink · Content Marketing Manager
Jun 2021–Dec 2022- Built and ran a vertical B2B content program in a regulated marketplace that drove $2.5M+ ARR in 2022.
- Produced market research, long-form guides, product-focused lead generation, and sales enablement; grew blog page views 55% and unique visitors 53%.
IRIS CRM · Content Marketing Manager
Nov 2020–May 2021- Owned editorial planning across blog, PR, email, testimonials, and web content; used performance data to optimize engagement, lead generation, retention, and upsell opportunities.
Madison Logic · Marketing Coordinator → Analyst → Manager
May 2019–Oct 2020- Promoted twice in 18 months; led content and social strategy for a B2B ABM MarTech platform.
- Created case studies, white papers, webinars, product and sales content; increased LinkedIn impressions and clicks 90% from Q4 2019 to Q1 2020.
Earlier experience: Thomson Reuters (contract marketing), Internet ROI (digital content), freelance digital/social consulting.
Education & core tools
Northeastern University · B.A., Journalism & Cinema Studies
Content strategy · Technical/product storytelling · Lifecycle & conversion · SEO/SEM · GA4 · HubSpot · Salesforce · Mailchimp · WordPress/Webflow · Figma · AI-assisted research and workflow orchestration